Walkwithimpact

WalkWithImpact (wwi) is a streetwear brand dedicated to empowering changemakers through fashion. Committed to creating real-world impact, walkwithimpact directs 51% of its profits to carefully chosen grassroots nonprofits with transparent, traceable projects. Each collection combines urban and timeless styles, encouraging wearers to make a statement while driving positive change. Walkwithimpact pieces allow customers to look great while contributing meaningfully to global causes, fostering a community that values both style and social responsibility.

My role

UX lead and contributor to development of brand identity

Duration

2023 – today

Read-time

2 minutes

Project is under development, so this is not a finished case study

Statement and objectives

WalkWithImpact is a startup with a mission to drive meaningful change. Their website should effectively communicate their vision, social impact, and unique product offerings.

To develop a website that authentically represents WalkWithImpact’s identity, making it easy for users to understand the brand’s purpose and effortlessly browse and purchase products. The site should provide a clear overview of available products while allowing users to grasp the mission behind each purchase, fostering an informed and engaging shopping experience.

Goal

2. Design Process

  1. User flows

  2. Information architecture

  3. Wireframes and sketches

  4. Prototyping

User flows

Information architecture

Wireframes and sketches