Ship O’hoi

Ship O'Hoi is a platform designed for individuals interested in renting boats or watercraft and discovering ideal swimming locations. Additionally, it aims to streamline daily operations for marinas and boat harbors, enhancing their overall efficiency.

My role

Rebranding & interaction design

Duration

October 2023 to Feburary 2024

Read-time

4 minutes

About the project

Through my work with Ship O’Hoi, I collaborated on the rebranding of their visual identity and successfully integrated this new brand across their digital platform, enhancing the user experience and visual appeal. Additionally, I developed an administrative dashboard tailored to marina users, streamlining operational processes.

The goal was to create a cohesive and engaging brand experience that not only reflected Ship O’Hoi’s core values but also simplified daily tasks for marina staff, ensuring that the rebrand added tangible value for both users and administrators.

  1. Create a new brand design for Ship O´Hoi

  2. Implement new brand in existing app

  3. Create a Marina Dashboard

Goal

We have based the design on navigation and a compass as elements in the logo and details in the app’s navigation. Strong contrasts in the app are particularly important since it’s used in sea spray and sunlight. Experiencing life at sea should be simple, achievable with just a few taps.

Takeaways & reflections

Working on Ship O'Hoi’s rebranding project offered valuable insights into shaping a brand’s digital identity from the ground up. Redesigning the app with a refreshed visual identity, we focused on creating a user-friendly interface that was both visually appealing and functionally intuitive. Implementing a new dashboard for marinas also highlighted the importance of efficient design in administrative tools—each feature tailored to streamline daily operations. This experience reinforced the importance of aligning design decisions closely with user needs, resulting in an adaptable, cohesive brand presence.